Build products, content, and campaigns early.
Know what to sell before the rush starts.
Plan products, blog posts, ads, and email campaigns around the biggest gift-buying moments of the year.
Based on products, categories, and content coverage.
Gift products needed for upcoming occasions.
Blog/email assets recommended for this quarter.
Year at a glance
Each month shows the primary gift opportunity and a readiness score.
January
PrepNew Year, Valentine prep
Readiness: 62%
February
ActiveValentine’s Day
Readiness: 84%
March
BuildSpring, Easter prep
Readiness: 48%
April
PrepEaster, Mother’s Day prep
Readiness: 71%
May
HotMother’s Day
Readiness: 91%
June
HotFather’s Day, Graduation
Readiness: 88%
July
BuildSummer, wedding gifts
Readiness: 54%
August
PrepBack to school
Readiness: 66%
September
PrepFall, Halloween prep
Readiness: 59%
October
ActiveHalloween, Christmas prep
Readiness: 76%
November
HotBlack Friday, Christmas
Readiness: 95%
December
HotChristmas, last-minute gifts
Readiness: 97%
This week’s action plan
Focus on dad, grandpa, husband, and first Father’s Day angles.
Target “Best Father’s Day Gifts” and connect supporting posts later.
Early bird, gift guide, reminder, last chance, and deadline emails.